Coursera platform offers, in cooperation with the University of Pennsylvania, a free online course: Viral Marketing and How to Craft Contagious Content. In this course, you will learn basic strategies to market your ideas, brands or products and success.
About The Viral Marketing and How to Craft Contagious Content Course
Ever wondered why some things become popular, and other don’t? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.
| The course is designed for | Intermediate level. |
| Offered by | Coursera platform in cooperation with University of Pennsylvania. |
| Course duration | 4 hours. |
| Price | Free of charge. |
| Certificate upon Completion | Available with the paid version. |
| Course language | English (Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish). |
| Already enrolled | 221,113 students. |
| Course Rating | 4,7/5. |
What you will learn
You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.
The course will illustrate successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere.
By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
Course Syllabus
What you will learn from this course:
- What Makes Ideas Sticky?
In this module, you’ll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You’ll explore the science behind why some things become popular while others fail.
- How Social Influence Shapes Behavior
In this module, you’ll examine how social influence shapes everything people do: from the products we buy and candidates we vote for to the food we like and careers we pursue.
You’ll learn how people use others to help them make choices and how companies leverage this power to shape the products and services we use.
- The Power of Word of Mouth
This module will teach you about the power of word of mouth. You’ll learn why word of mouth, or person to person communication, is 10 times as effective as traditional advertising.
- Social Networks
In this module, you’ll learn what social networks are, and how they shape the spread of information and influence. How the patterns of social ties between people determine what we do, and what catches on. How people we’ve never even met can influence our tastes and preferences.
How to enroll in Viral Marketing and How to Craft Contagious Content course for free
Check the course official website and click on “Enroll For Free”. A enrollment box will pop up to you. Here you have two options, you can either join the paid version of the course by clicking on “Purchase Course ”, or you can view all course lessons for free by clicking on “Full Course, No Certificate”.
After clicking on “Full Course, No Certificate”, you can click on “Continue” to start your course for free!
If you are unable to pay and want a certificate, you can apply to Coursera for Financial aid.
The course official website
You can start the course following this link:
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