Coursera platform offers, in cooperation with Facebook, a free online course: Introduction to Social Media Marketing. This course lays the foundations for social media marketing.
About The Introduction to Social Media Marketing Course
You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.
| The course is designed for | Beginner level. |
| Offered by | Coursera platform in cooperation with Facebook. |
| Course duration | 15 hours. |
| Price | Free of charge. |
| Certificate upon Completion | Available with the paid version. |
| Course language | English (Subtitles: Arabic, French, Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish). |
| Already enrolled | 146,998 students. |
| Course Rating | 4,9/5. |
What you will learn
By the end of this course, you will be able to:
- Understand the landscape of traditional, digital, and social media marketing.
- Understand how to become certified as a Digital Marketing Associate.
- Understand the major social media platforms, how they function, and what role they play in marketing.
- Create SMART goals and identify KPIs.
- Define your target audience and their customer journey.
- Choose the right social media platforms and learn how to create social media policies.
Learners don’t need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.
Course Syllabus
What you will learn from this course:
- The Social Media Landscape
This week you’ll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you’ll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
- Social Media Platforms Overview
In week two, you’ll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
- Goals and Planning for Success
In week three, you’ll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on.
At the end of the week you’ll complete your first project and apply your learning to a real life scenario.
- Understand Your Audience
This week, you’ll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators.
How to enroll in Introduction to Social Media Marketing course for free
Check the course official website and click on “Enroll For Free”. A “7-day Free Trial” box will pop up to you. Here you have two options, you can either join the paid version of the course by clicking on “Start free trial”, or you can view all course lessons for free by clicking on “Audit this course”.
After clicking on “Audit this course”, you can choose “Full Course, No Certificate” and then click on “Continue” to start your course for free!
If you are unable to pay and want a certificate, you can apply to Coursera for Financial aid.
The course official website:
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