Free online course Marketing Essentials, Indian Institute of Management

Free online course Marketing Essentials, Indian Institute of Management

edX platform offers, in cooperation with the Indian Institute of Management Bangalore, a free online course: Marketing Essentials. Identify, understand and learn the basics of marketing management theories with real-world business scenarios.

About The Marketing Essentials Course 

his business and management course will bridge the gap between information and real world experience.

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

The course is designed for Beginner level.
Offered by edX platform in cooperation with IIMBx.
Course duration 5 weeks.
Study Hours 2–4 hours per week.
Price Free of charge.
Certificate upon Completion Available with the paid version.
Course language English.
Already enrolled 88,190 students.

What you will learn

By the end of this course, you will be able to:

  • Basic concepts of marketing.
  • Segmentation, targeting, differentiation and positioning.
  • Marketing strategy.
  • 4Ps of marketing: product, price, place and promotion.

Course Syllabus

The course will be five weeks long. The different weeks will focus on the following:

  • Week 1: What is Marketing? What is Marketing Management?
  • Week 2: Understanding Customers
  • Week 3: Market Positioning
  • Week 4: Marketing Strategy I : Product Life Cycle
  • Week 5: Marketing Strategy II: 4 Ps of Marketing

How to enroll in Marketing Essentials course for free

Check the course official website and click on “Enroll”. Then you need to create a free account by providing your full name, public username, email and country of residence. In the next page click on “Audit This Course” as you see in the photo below. 

طريقة التسجيل على الدورات المجانية في موقع edX

After clicking on “Audit this course”, you can choose “Full Course, No Certificate” and then click on “Continue” to start your course for free!

Note: When you Audit the course, this does not include assessment items or a certificate, but videos, course readings, and discussion forums are usually available for free.

The course official website: 

You can start the course following this Marketing Essentials | edX.

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