Free online course Marketing in a Digital World, University of Illinois

Free online course Marketing in a Digital World, University of Illinois

Coursera platform offers, in cooperation with the University of Illinois, a free online course: Marketing in a Digital World. This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.

About The Marketing in a Digital World Course 

Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).

You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts

The course is designed for Beginner level.
Offered by Coursera platform in cooperation with University of Illinois.
Course duration 29 hours.
Price Free of charge.
Certificate upon Completion Available with the paid version.
Course language English (Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish, Persian).
Already enrolled 534,812 students.
Course Rating 4,7/5.

What you will learn

By the end of this course, you will be able to:

  • Adopt a holistic and integrated approach to digital marketing planning.
  • Develop a purposeful content marketing strategy to achieve your business and marketing goals.
  • Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers.
  • Critically evaluate the role social media platforms play in viral and influencer marketing campaigns.
  • Evaluate and measure the success of digital marketing campaigns.
  • Identify and manage risks in digital marketing.

Course Syllabus

What you will learn from this course:

  • COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
  • HOW DIGITAL TOOLS ARE CHANGING PROMOTION
  • HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
  • HOW DIGITAL TOOLS ARE CHANGING PRICE

How to enroll in Marketing in a Digital World course for free

Check the course official website and click on “Enroll For Free”. A “7-day Free Trial” box will pop up to you. Here you have two options, you can either join the paid version of the course by clicking on “Start free trial”, or you can view all course lessons for free by clicking on “Audit this course”. 

How to enroll in Coursera courses for free?

After clicking on “Audit this course”, you can choose “Full Course, No Certificate” and then click on “Continue” to start your course for free!

Note: When you Audit the course, this does not include assessment items or a certificate, but videos, course readings, and discussion forums are usually available for free.

If you are unable to pay and want a certificate, you can apply to Coursera for Financial aid.

The course official website: 

You can start the course following this link: 

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Free online course Marketing in a Digital World, University of Illinois
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