Coursera platform offers, in cooperation with the University of Illinois, a free online course: Marketing in a Digital World. This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
About The Marketing in a Digital World Course
Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts
|The course is designed for||Beginner level.|
|Offered by||Coursera platform in cooperation with University of Illinois.|
|Course duration||29 hours.|
|Price||Free of charge.|
|Certificate upon Completion||Available with the paid version.|
|Course language||English (Subtitles: Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish, Persian).|
|Already enrolled||534,812 students.|
What you will learn
By the end of this course, you will be able to:
- Adopt a holistic and integrated approach to digital marketing planning.
- Develop a purposeful content marketing strategy to achieve your business and marketing goals.
- Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers.
- Critically evaluate the role social media platforms play in viral and influencer marketing campaigns.
- Evaluate and measure the success of digital marketing campaigns.
- Identify and manage risks in digital marketing.
What you will learn from this course:
- COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
- HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
- HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
- HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
How to enroll in Marketing in a Digital World course for free
Check the course official website and click on “Enroll For Free”. A “7-day Free Trial” box will pop up to you. Here you have two options, you can either join the paid version of the course by clicking on “Start free trial”, or you can view all course lessons for free by clicking on “Audit this course”.
After clicking on “Audit this course”, you can choose “Full Course, No Certificate” and then click on “Continue” to start your course for free!
If you are unable to pay and want a certificate, you can apply to Coursera for Financial aid.
The course official website:
You can start the course following this link:
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