edX platform offers, in cooperation with the Indian Institute of Management Bangalore, a free online course: Marketing Management. Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
About The Marketing ManagementCourse
According to world-renowned management consultant, Peter Drucker, “Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.
|The course is designed for||Intermediate level.|
|Offered by||edX platform in cooperation with IIMBx.|
|Course duration||9 weeks.|
|Study Hours||2–4 hours per week.|
|Price||Free of charge.|
|Certificate upon Completion||Available with the paid version.|
|Already enrolled||103,310 students.|
What you will learn
By the end of this course, you will be able to:
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
How to enroll in Marketing Management course for free
Check the course official website and click on “Enroll”. Then you need to create a free account by providing your full name, public username, email and country of residence. In the next page click on “Audit This Course” as you see in the photo below.
After clicking on “Audit this course”, you can choose “Full Course, No Certificate” and then click on “Continue” to start your course for free!
The course official website:
You can start the course following this Marketing Management | edX.
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