Coursera platform offers, in cooperation with the University of California, a free online course: Strategy of Content Marketing. In this course, you will learn the basic strategies that content marketers use to acquire and retain customers over the long term.
About The Strategy of Content Marketing Course
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.
| The course is designed for | Intermediate level. |
| Offered by | Coursera platform in cooperation with University of California. |
| Course duration | 19 hours. |
| Price | Free of charge. |
| Certificate upon Completion | Available with the paid version. |
| Course language | English (Subtitles: Arabic, French, Portuguese (European), Serbian, Italian, Vietnamese, German, Russian, English, Spanish). |
| Already enrolled | 255,830 students. |
| Course Rating | 4,5/5. |
What you will learn
You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Course Syllabus
What you will learn from this course:
- The Content Marketing Ecosystem
In this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today’s market. You will discover the purpose of what content should be able to do and what makes content effective.
- The Strategic Context (The 7A Framework)
After reviewing this module you will be able to explain and apply the 7A Framework to your own content. You will be able to think strategically by creating context which leads to creating content that actually works. You will be able to practice and discuss why being agile an essential part of the framework.
- Mapping the Journey: Crafting a Content Marketing Strategy
In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey.
- The Strategic Types of Content
In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content.
How to enroll in the Strategy of Content Marketing course for free
Check the course official website and click on “Enroll For Free”. A enrollment box will pop up to you. Here you have two options, you can either join the paid version of the course by clicking on “Purchase Course ”, or you can view all course lessons for free by clicking on “Full Course, No Certificate”.
After clicking on “Full Course, No Certificate”, you can click on “Continue” to start your course for free!
If you are unable to pay and want a certificate, you can apply to Coursera for Financial aid.
The course official website
You can start the course following this link:
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